What Fundraisers Can Learn from the REMARKABLE Experiences Framework (part two)
AI’s interpretation of a REMARKABLE Fundraising Event
From Metrics to Magic: What Fundraisers Can Learn from the REMARKABLE Experience Framework
This is the second part of the blog post about the REMARKABLE 2025 report published by Laura Hess and the World Experience Organisation. Read part one here.
What makes an experience REMARKABLE?
REMARKABLE is a framework used to evaluate experiential productions. Each letter represents an element of a great experience. It scores how an experience affects a person emotionally, cognitively, and socially.
Let’s take a closer look at the 10 Components:
1. Resonance – Emotional impact and memory-making
2. Exchange – Participation, interaction, observation
3. Magic – Sensorial engagement, storytelling, transformation
4. Adequacy – Meeting and exceeding expectations
5. Recommend – Would you share it with others?
6. Knowledge – New learning and self-discovery
7. Allocate – Was time, attention, and money well spent?
8. Bond – Did it create connection?
9. Legend – Did it build a fandom or extend beyond the moment?
10. Engrossing – Flow state, immersion, full presence
Each component has a weighted score (totalling 25 points). But the purpose isn’t perfection. It’s clarity: understanding what really matters.
How Could Fundraisers Use This?
Imagine applying REMARKABLE thinking to your next campaign:
• Are supporters emotionally affected (Resonance)?
• Do they want to tell others (Recommend)?
• Are they immersed in the moment (Engrossing)?
• Did they feel part of something (Bond)?
If we designed fundraising experiences with these questions in mind, we might create deeper campaigns that inspire and engage supporters.
Three Fundraising Examples of immersive fundraising Experiences
The report is full of case studies that review experiences and outline why they achieved the score they did. Do have a read of the full report, as its sure to spark some ideas.
Here are three examples of fundraising experiences that harness some of the REMARKABLE framework to create experiences that connect with supporters.
Face to Face Fundraising - Amnesty International Argentina
Face-to-face fundraising is an area where we can elevate the experience by making it more experiential. I remember the Children’s Society using a magician to engage people on the streets of Newcastle. SOFII features World Vision’s Story Shop as an a example of using an installation to bring a charities work to life.
Perhaps my favourite example is Amnesty International Argentina who installed a mock-up flat of a Syrian home where people experienced video and sounds of bombing and explosions.
You can watch a video of it here and read about the whole idea on The Independent. I worked for Amnesty at the time and heard about the increase in sign-ups and the lower attrition of supporters who signed up after experiencing the flat.
Museum Sleepovers
The Natural History Museum created Dino Snores (there’s a version for kids and adults). These events allow people to explore and experience the museum after dark before sleeping out in the museum. Many other museums also offer sleepovers. It’s a great immersive experience that raises money and can bring the work of the museum to life for both children and adults.
Dialogue in the Dark, Dans Le Noir and the Blindfold Run
Finally, there are a number of immersive experiences around sight loss.
Perhaps the most famous is Dialogue in the Dark, which has been running for 34 years and been presented in 47 countries around the world. Visitors are guided by vision-impaired guides in absolute darkness. The aim is to unlock your non-visual perceptions and to overcome your stereotypes.
In London, the Dans le Noir restaurant has been open since 2006. Staffed by visually impaired guides, guests experience an immersive dining experience in total darkness. Having been a couple of times, it is well worth a visit.
When we worked at RSBC, Craig and Lianne built on these concepts to create the world’s first and biggest blindfold run. Again, we were trying to give people a different experience and to challenge perceptions and it ran successfully for a number of years.