Bite Size Tips: Uncover, Explore and Engage to Create Better Experiences

Today we share four tips connected to our model to help create better supporter experiences.

A great opening question for gathering supporter insight in interviews

Craig shares the first question he uses when interviewing supporters to get insight into their giving and support of a charity.

‘Take me back to the first time you heard about/donated/supported charity x and tell me what happened.’

Get in touch if you’d like a free example script or guidance on how to conduct successful supporter interviews.

Empathy mapping to get into your supporter’s shoes

Emily explains how you can use empathy mapping to understand what a supporter says, feels, thinks and does.

Developing ideas and prioritising them

Eleanor recaps the SCAMPER tool we covered in this blog post.. She explains how she has used it recently with a client to develop ideas for community fundraising.

Prototyping your ideas quickly and cheaply

One of our mantras is to test quickly and get feedback on your ideas. Lianne explains how a quickly created Mailchimp landing page allowed a charity to gauge whether there was an appetite for some of the ideas they developed.

Need to develop new ideas for fundraising?

The collective are using all these tools (and many others) to help a range of charities cope with the current crisis. If you’re looking for a structured process to develop ideas and test them quickly and cheaply, then do get in touch.

We’ll also be teaching some of our techniques in our upcoming ‘Using Agile Methods to Develop Fundraising Ideas’ training course.