Why we wish we’d thought of Who Gives A Crap email journey

Before Christmas Lianne spoke at SOFII’s Supporter Experience I Wish I’d Thought Of That event. 

She shared one of our favourite examples of great supporter communications from the social enterprise Who Gives A Crap.

You can watch the full video below .

It’s a great example of knowing your audience, using humour and not slipping into charity jargon. They bring out their strong brand personality – both in the words and images. The tone of voice is also consistent in all the communications. Finally, they are crystal clear about the impact your purchase is having and how it is sustainable. Watch the video and see what you think. 

Seen a great journey or supporter communication recently? Get in touch. We’d love to see it and even share it on the blog.